Starting from my previous post’s question: What have I learned from these? I partly answered that. Let me expound my answers here and on the next posts. I learned, the hard way, that in order to succeed in managing your own business, you need to have these important traits in you:
Owning a business takes your management concerns into your sleep, at home, at play –anywhere, anytime. As I have said, If you are not willing to sacrifice those times intended for other things you deemed important to you, you will not survive. You cannot delegate the task of oversight to any of your employee when you are starting. Your business needs your presence, and sometimes on a 7/24 basis. Yeah. I know that is not smart. But that is the kind of commitment the founders of known companies did.
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In a previous post, I wrote about reading books. Incidentally, here I will be talking about selling your books. I told you, I read a lot. Most of the books I purchased in recent years were not actually brand new. I bought these from online auctions and second hand bookstores. It’s cheaper. Besides, I am after the content.
Some of these books are paperback novels and graduate study textbooks, of which after use or reading take up space in my bookshelves. These books could be considered space waster in my home office but would be a real treasure to some out there. So, why not sell them. A few bucks would be a lot in times like these.
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Brian Norris, a popular Marketing Consultant defined marketing in a very simple way by breaking it into four processes, to wit :
“Marketing is a four step process that begins with analyzing and defining a qualified universe of potential users or buyers. After this first phase in the marketing process, a true marketing effort succeeds in capturing the attention of the intended buyers within the targeted universe. Third, systematic effort must be put into getting the prospects to accept the concepts or propositions offered via the marketing effort. Finally, with all three of the previous steps achieved, the marketer must convert the prospective buyer into an actual buyer by getting them to take the desired action (purchase, rent, call, download, subscribe, refer, sell, follow the law, become a member, etc.).”
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Depending on where you are putting your money and efforts to. If you are to risks your money on online business, do on a niche you are well-versed of, and on a marketing scheme that really works.
Frankly, with the proliferation of quick-money making schemes in the internet, my skepticism grew even more. I read testimonials after testimonials and have even tried some of these internet marketing methods myself. Nothing nearly worked. Alright, I might have not applied everything they told me. Or could be that, these scrupulous people were only creating hype and I fell for it? Nothing is quick-money nowadays, unless you rob a bank. But even that takes a lot of planning and work to accomplish successfully, that is without being caught.
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If there is one single advice that I have never failed to give to any young professional, it is about reading books. I am saddened by the fact that as the internet continue to grow in unlimited supply of information; it robs us of the time to read books, good books.
I have nothing against reading websites and blogs; however books are still preferable, in my humble opinion. Other than you are not restricted with an internet connection and glaring monitor, books can be carried virtually anywhere.
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